Cohort.continuous synthetic user research runs

← runs

primary-task on supergoop.com

Target https://supergoop.com
Mode usability  ·  Device desktop
Persona rushed-mobile-shopper  ·  Provider anthropic  ·  Cost $0.0222
Outcome read-only-complete — Read-only capture completed with 2 findings; skeptic replay skipped to avoid target mutations.

2 behavioral findings

unknown / unknown   Multiple interactive elements on the page have no discernible text or labels. The axe accessibility tool flagged 3 links with missing names, 1 image with missing alt text, and 49 tap targets below the WCAG minimum of 44px (smallest at 8px).

Category accessibility  ·  Failure mode other  ·  Where global / product grid
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected All interactive elements should have clear, accessible labels; all informative images should have alt text; all touch targets should be at least 44×44px per WCAG 2.5.5.
Objective signal axe reported 2 critical/serious violations; 49 tap targets below 44px minimum; smallest target is 8px
Trust unconfirmed  ·  Confidence 92%
Suggested fix Add descriptive text or aria-label to 3 unlabeled links; add alt text to missing-alt image; resize or add padding to all tap targets to meet 44px minimum.

unknown / unknown   The page lacks a level-one heading and has multiple unlabeled regions. axe flagged that landmarks are not unique and 6 page regions are not contained by landmarks.

Category accessibility  ·  Failure mode other  ·  Where page structure / semantic markup
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected Every page should have at least one H1 heading; all content should be organized within properly labeled landmarks (nav, main, complementary, etc.) with unique labels.
Objective signal axe moderate violations for page-has-heading-one, landmark-unique, and region structural issues
Trust unconfirmed  ·  Confidence 85%
Suggested fix Add an H1 to the main content area (e.g., 'Supergoop! Premium SPF Skincare'); ensure all landmarks have unique aria-label or aria-labelledby; wrap all content regions in semantic landmarks.