Cohort.continuous synthetic user research runs

← runs

primary-task on www.bobbibrowncosmetics.com

Target https://www.bobbibrowncosmetics.com
Mode usability  ·  Device desktop
Persona rushed-mobile-shopper  ·  Provider anthropic  ·  Cost $0.0249
Outcome read-only-complete — Read-only capture completed with 6 findings; skeptic replay skipped to avoid target mutations.

6 behavioral findings

unknown / unknown   The form has 12 elements with no associated labels (axe critical violation: 'label'). These unlabeled form inputs include the email subscription field, making it impossible for assistive technology users and unclear for sighted users on mobile.

Category accessibility  ·  Failure mode other  ·  Where form fields (particularly email subscription, filter inputs in product listings)
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected Every form input should have an associated <label> element or aria-label that describes its purpose, making the form accessible and clear.
Objective signal axe-violation: [critical] label: Ensure every form element has a label (12 element(s))
Trust verified  ·  Confidence 95%
Suggested fix Add <label> elements associated via 'for' attribute to all form inputs (id matching). For filter/toggle inputs, use aria-label. Ensure email subscription input is clearly labeled.

unknown / unknown   7 elements have invalid ARIA attributes that their role does not support (axe critical violation: 'aria-allowed-attr'). This breaks accessibility for screen reader users.

Category accessibility  ·  Failure mode other  ·  Where various interactive components
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected All ARIA attributes should be valid for the element's role according to ARIA specifications.
Objective signal axe-violation: [critical] aria-allowed-attr: Ensure an element's role supports its ARIA attributes (7 element(s))
Trust verified  ·  Confidence 90%
Suggested fix Review the 7 flagged elements and remove or correct ARIA attributes that are incompatible with their roles. Ensure role and ARIA usage aligns with WAI-ARIA 1.2 specifications.

unknown / unknown   One element fails WCAG 2 AA color contrast requirements (axe serious violation: 'color-contrast'). This makes content unreadable for users with low vision.

Category accessibility  ·  Failure mode other  ·  Where <UNKNOWN>
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected All text and UI elements should maintain a contrast ratio of at least 4.5:1 for normal text (WCAG AA) or 3:1 for large text.
Objective signal axe-violation: [serious] color-contrast: Ensure the contrast between foreground and background colors meet WCAG 2 AA minimum contrast ratio thresholds (1 element(s))
Trust verified  ·  Confidence 90%
Suggested fix Identify the low-contrast element and adjust either the foreground or background color to achieve at least 4.5:1 ratio for normal text or 3:1 for large text.

unknown / unknown   2 elements with ARIA roles that require child roles do not contain those required children (axe critical violation: 'aria-required-children'). This breaks the semantic structure for assistive technology.

Category accessibility  ·  Failure mode other  ·  Where navigation or tabbed components
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected Elements with ARIA roles that require specific child roles (e.g., menubar, tablist) must contain all required child elements.
Objective signal axe-violation: [critical] aria-required-children: Ensure elements with an ARIA role that require child roles contain them (2 element(s))
Trust verified  ·  Confidence 85%
Suggested fix Identify the 2 elements with incomplete ARIA child structures (likely a menu or tabs) and add the required child roles (e.g., menuitem, tab).

unknown / unknown   The page has 60 tap-target violations (WCAG 2.5.5 compliance), with the smallest tap target measuring only 1px. This creates a severe mobile usability barrier for a rushed first-time mobile shopper who needs to complete a purchase.

Category mobile-ergonomics  ·  Failure mode other  ·  Where entire page / multiple components
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected All interactive elements should meet the WCAG 2.5.5 minimum of 44×44 CSS pixels to ensure touch targets are large enough for reliable interaction on mobile devices.
Objective signal tap-target.violations = 60 (WCAG 2.5.5 minimum: 44px touch target); tap-target.smallest-px = 1
Trust unconfirmed  ·  Confidence 95%
Suggested fix Audit all interactive elements (links, buttons, inputs) and ensure minimum 44×44 CSS pixel touch targets. Increase padding/margin on small icons and controls. Use CSS to enlarge hit areas without changing visual size if needed.

unknown / unknown   A video resource (VTO_Desktop_Play_with_Shades_660x660.mp4) failed to load (net::ERR_ABORTED). While this is a promotional/feature asset, it may impact user engagement and visual communication of product benefits.

Category content  ·  Failure mode other  ·  Where product showcase / VTO section
Journey stage unknown  ·  Recoverability unknown  ·  Priority none
Expected Media assets should load successfully to support the user experience and content presentation.
Objective signal request-failed: GET https://www.bobbibrowncosmetics.com/media/export/cms/Weightless%20Skin%20Foundation/VTO%20Page/VTO_Desktop_Play_with_Shades_660x660.mp4 — net::ERR_ABORTED
Trust verified  ·  Confidence 85%
Suggested fix Verify the video file exists and is accessible. Check CDN or media server configuration. Consider adding a fallback image or alternative content if video fails to load.